Art Marketing Ltd images will now be represented by industry experts MGL forging a unique and exciting strategic alliance to promote their in-house artists. This extensive new collection will double up the MGL’s images on offer and includes a wide variety of styles, techniques and subject matter, with captivating contemporary designs from categories such as landscape, food and drink, wildlife, flowers, fashion and many others.

Art Marketing’s Sales Director, Darren Runnette comments “we are absolutely thrilled to place our art portfolio in the hands of specialist licensing firm MGL Licensing in a new and exclusive deal.  We have had notable success in ad-hoc licensing deals ourselves over the past few years in the gift and home furnishing markets, but this is not our core business and we are not optimising it.  MGL have the contacts, Trade Show experience and infrastructure to considerably ramp up our licensing revenues and we are very excited with this new venture“.

As one of the UK’s most successful art licensing companies, MGL is the creative force behind some of the world’s most exciting and popular character concepts and graphic imagery, representing over 100 artists and with a growing archive of over 25,000 images.  Through this new partnership Art Licensing’s collection of artwork will be available through MGL for a large variety of licensed products. MGL Licensing Executive Katie Sharp adds: “We are thrilled to be representing Art Marketing’s licensing portfolio. Their focus on creating innovative and prevalent trend lead art is a combination which is already a great success with retailers across the UK and lends itself naturally to a whole roster of new product categories particularly gift, textiles and stationery which will be our primary focus in the coming months”

MGL will be showcasing Art Marketing’s designs at Surtex in New York from May 17 until May 19. If you are attending the tradeshow and would like to see this exciting new portfolio, please contact us to arrange a meeting. You can also visit us at our booth number 423.

To discuss licensing opportunities and to view the Art Marketing licensing portfolio please contact us

Website: http://www.mgllicensing.com

Tel: +44 (0) 208 392 8010

MGL Licensing are pleased to announce Portico as the first UK licensee to join the Lily & Val licensing programme.

Valerie McKeehan is the artist behind the Lily & Val brand and is already a leading name in the field of chalkboard art. Each of Valerie’s designs is hand crafted, providing a signature style and charm not found in digitally manufactured chalkboard images. Her portfolio includes a wealth of designs for all occasions and beautifully illustrated sentiments that are tailored made for licensed products.

“There is a growing need for quality hand crafted art which is trend lead, and with Portico’s strong positioning in the market this is a great partnership to start the Lily & Val licensing programme in the UK, on the back of the brand’s success in the United States” says MGL Licensing executive Katie Sharp.

Valerie’s presence on social media is substantial and she actively manages her profiles, offering great potential support for licensees. Moreover, her work is regularly featured by lifestyle media, on-line trendspotting sites and bloggers.

Chalkboard Art is a major trend in gifting and homewares for 2015/16 and Valerie’s designs encompass perfect themes for lifestyle products including kitchenware, kitchen textiles,paper products and soft furnishings. Her designs suit all seasons and occasions from Christmas to new babies, Mother’s Day, Valentine’s Day, Weddings & Engagements.

Click here if you would like to see Lily and Val’s portfolio or contact us for further information.

MGL represented artist Adrian Chesterman’s illustration, ‘Wildlife’, has been licensed for a record breaking 33,600 piece puzzle produced by Educa. When complete, the mural will measure  5.7 metres long and 1.57 meters high and even comes in a special wooden box with wheels for easy transportation!

The illustration is a magnificent wildlife landscape with a lush backdrop, intricate detailing and beautiful colours. With over 100 animals featuring in the piece, this is certainly one of the worlds most challenging puzzles.

Adrian comments on the piece: “Working on such a large scale and with a subject that I like was a very exciting challenge. I have been drawing animals almost all my life and I love nature and wildlife. Therefore, drawing a gigantic scene with all these wonders of the animal kingdom was a great delight.”

MGL Licensing Manager, Raul Turpin, comments, “Working with Educa on this  innovative project has been an enjoyable challenge. As one of the leading suppliers of licensed artwork to the puzzle & game industry, we are always working with our artists to develop new and innovative designs for our clients. ”

The puzzle was officially launched earlier this month at the Nuremberg Toy Fair 2014, and will be on the market from March 2014.