Shell Rummel’s new licenses

MGL are pleased to announce two new signings for Shell. Australian partner Ashdene are developing two table top ceramics and kitchen textile lines under the Shell Rummel brand, which will be rolled out this summer. UK based Craft Consortium have also joined the licensing programme and have developed Shell’s extensive portfolio of patterns into a beautiful paper craft collection. Her watercolour artwork is perfect for additional product categories such as home textiles, stationery and gift.

The Shell Rummel brand of soothing palettes and fluid lines caters to the modern, stylish woman. Those who value fine art, seek authenticity and desire sophistication within their surroundings gravitate to the delicate softness that comes with the inherent translucence of her chosen medium – watercolour.

For further information and to view Shell’s full portfolio please contact us.

Shell Rummel's Ceramics

Shell Rummel 2

February Licensing Newsletter – Lily & Val


MGL Licensing are pleased to announce Portico as the first UK licensee to join the Lily & Val licensing programme.

Valerie McKeehan is the artist behind the Lily & Val brand and is already a leading name in the field of chalkboard art. Each of Valerie’s designs is hand crafted, providing a signature style and charm not found in digitally manufactured chalkboard images. Her portfolio includes a wealth of designs for all occasions and beautifully illustrated sentiments that are tailored made for licensed products.

Portico Product Range

Portico Lily &Val cardsPortico Product Range 2

Portico’s Simon Harrison states “When we saw Valerie’s work we just fell in love with it. We work closely with her as she generates new artwork for Portico Designs, and have become increasingly impressed with her skills. “Chalk Board” art is very on-trend at the moment, and the brand’s unique selling point is that Valerie creates all of her work on a chalk board, rather than manipulating fonts on a computer screen. We are so excited to be able to bring this talent to the British market.

“There is a growing need for quality hand crafted art which is trend lead, and with Portico’s strong positioning in the market this is a great partnership to start the Lily & Val licensing programme in the UK, on the back of the brand’s success in the United States” says MGL Licensing executive Katie Sharp.

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Valerie’s presence on social media is substantial and she actively manages her profiles, offering great potential support for licensees. Moreover, her work is regularly featured by lifestyle media, on-line trendspotting sites and bloggers.

Chalkboard Art is a major trend in gifting and homewares for 2015/16 and Valerie’s designs encompass perfect themes for lifestyle products including kitchenware, kitchen textiles,paper products and soft furnishings. Her designs suit all seasons and occasions from Christmas to new babies, Mother’s Day, Valentine’s Day, Weddings & Engagements.

Click here if you would like to see Lily and Val’s portfolio or contact us for further information.

Portico Lily & Val recipe